Technology is developing fast that has an impact on every part of the market. It was never easier to open an online store. Everyone with a small budget can do so. But also, you have to do some research if you want to make it profitable and become competitive on the market. Some rules need to be followed to open an online store, and here are 6.
Step 1: Get a domain name
The first one and probably one of the easiest is getting a domain name. You can get a domain name from all kinds of different sites like Godaddy, Namecheap, Hostgator, and many more. When getting a domain name keep in mind a couple of things, this is going to represent your site and your company, so it should be something that is easy to spell, easy to remember and a bonus if it contains the keyword that you are trying to target. Your main keyword will be “patch”, so something like Bestpatch, Coolpatch, Patchsotre, is a good way to start. So when Google sees your domain name, they will rank you higher when people are researching that niche. At the same time, you want to keep your domain name as short as possible because it is easier to remember and it seems more professional.
Step 2: Pick a shopping cart
This step is more important, it can make your life very easier when opening an online store. There are a lot of different options out there you can either get a hosted shopping cart or an unhosted shopping cart, but if you are starting out, the best choice to make is to get hosted shopping cart. Then you won’t have to deal with the technical side of things, and you can focus on working on your store. Examples of hosted carts are Shopify, Volusion, and Bigcommerce. The best choice to go with is https://www.shopify.com/. All of them offer a free trial, so there is no risk at all.
Step 3: Get merchant service set up
The next step once you’ve picked your shopping cart is to get your merchant services set up. Merchant services process all the credit cards, and if you go to Shopify, you can skip this step, but with all the other ones you have to get separate merchant services so you can process credit card payments. No matter what merchant services you pick also, pick add PayPal as an option for checkout because a lot of people prefer to pay with PayPal, and you are getting shopping experience as easy as possible for your customers.
Step 4: Keyword research
Coming up with a great keyword is very important because that is what customers are typing in the Google search. The embroidery patches from thecheapplace.com are a great example on what you are looking for. A great thing is that Google has a keyword planner, and it will tell you exactly how many people are searching that key term every month. You also want to see how competitive your keyword is. Just because something has a lot of search volume doesn’t really mean anything. If you set your keyword just “patch”, there will be too many searches and it will be very hard to rank up.
Step 5: SEO
SEO means search engine optimization, which basically means trying to get higher up in the search results for Google. They reward people that make their job easier, and there are two main aspects of SEO. When Google is trying to figure out how high it should rank a certain website for a certain search term, it not only figures out what that page is about but how many links come into it. The first one is called on page SEO and you can help Google figure out what our website is about. The second one is called off-page SEO or link building. To get more ways to improve your SEO, click here.
Step 6: Adding products
When adding the products, all you need to focus on is a good title, good description, and good images. A key to a good product page is making the user feel and know what it’s going to be like to own your product, give them as much as information as you can.